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  Jun 13, 2025
 
2022-2023 Academic Catalog 
  
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2022-2023 Academic Catalog

MKTG 3490 - Electronic Marketing

This course examines selective technology aspects that can be integrated into the overall marketing strategy. Topics include aspects of electronic, internet, social media, and emerging technologies available to leverage for sustainable and competitive marketing and business advantage. Ethical implications will be discussed.

Prerequisite(s): MKTG 2400  

Credit Hours: 3

Term Offered: Fall