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	Harding University
	Jun 09, 2025   2022-2023 Academic Catalog  Global Search Catalog Search Choose Search Location Select an option Courses Programs Colleges and Departments Other Content Entire Catalog Entire Catalog Keyword Search Whole Word/Phrase Advanced Search Catalog Navigation Catalog Home **Return to Current Catalog** Archived Catalogs Programs of Study University Learning Outcomes Liberal Arts Requirements Course Descriptions College of Allied Health College of Arts & Humanities College of Bible & Ministry Paul R. Carter College of Business Administration Cannon-Clary College of Education Carr College of Nursing College of Pharmacy College of Sciences Honors College University College Center for Health Sciences Harding Online International Programs School of Theology My Favorites Add to My Favorites (opens a new window) Share this Page Facebook this Page (opens a new window) Tweet this Page (opens a new window) Print (opens a new window) Help (opens a new window) 2022-2023 Academic Catalog MKTG 2400 - Principles of Marketing An introductory course. Choosing target markets, assessing their needs, developing products and services, and delivering them at a value to the customer and a profit to the company. Developing a managerial point of view in planning and evaluating marketing decisions. Credit Hours: 3 Term Offered: Fall, Spring, Summer Add to My Favorites (opens a new window) Share this Page Facebook this Page (opens a new window) Tweet this Page (opens a new window) Print (opens a new window) Help (opens a new window) T
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