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	Harding University
	Nov 21, 2024   2022-2023 Academic Catalog  Global Search Catalog Search Choose Search Location Select an option Courses Programs Colleges and Departments Other Content Entire Catalog Keyword Whole Word/Phrase Advanced Search Catalog Navigation   Catalog Home    **Return to Current Catalog**    Archived Catalogs    Programs of Study    University Learning Outcomes    Liberal Arts Requirements    Course Descriptions    College of Allied Health    College of Arts & Humanities    College of Bible & Ministry    Paul R. Carter College of Business Administration    Cannon-Clary College of Education    Carr College of Nursing    College of Pharmacy    College of Sciences    Honors College    University College    Center for Health Sciences    Harding Online    International Programs    School of Theology   My Favorites HELP 2022-2023 Academic Catalog Print-Friendly Page (opens a new window) Facebook this Page (opens a new window) Tweet this Page (opens a new window) Add to My Favorites(opens a new window) MKTG 2400 - Principles of Marketing An introductory course. Choosing target markets, assessing their needs, developing products and services, and delivering them at a value to the customer and a profit to the company. Developing a managerial point of view in planning and evaluating marketing decisions. Credit Hours: 3 Term Offered: Fall, Spring, Summer  Back to Top | Print-Friendly Page (opens a new window) Facebook this Page (opens a new window) Tweet this Page (opens a new window) Add to My Favorites(opens a new window)
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