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  Jun 09, 2025
 
2022-2023 Academic Catalog 
  
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2022-2023 Academic Catalog

IB 3950 - International Marketing

Integrates a “world citizen” perspective to develop and integrate marketing concepts and strategies. Development of the marketing mix in a multinational and global environment, including alliances, strategic partnering and interlinking methodologies. Incorporates sensitivity to cultural differences as part of the daily thought process associated with international marketing management and planning.

Prerequisite(s): MKTG 2400 .

Credit Hours: 3

Term Offered: Fall, Spring