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  Nov 21, 2024
 
2022-2023 Academic Catalog 
  
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2022-2023 Academic Catalog
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COMM 1950 - Introduction to Integrated Marketing Communication

Introduces the basic disciplines of Integrated Marketing Communication, including advertising, sales promotion, public relations, direct marketing, database marketing, internet marketing communication, and relationship marketing.

Credit Hours: 3

Term Offered: Fall, Spring



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