Integrated Marketing Communication Major (IMC), BA

Requirements

Liberal Arts: 53 hours

All majors at Harding are required to complete 53 hours of Liberal Arts  studies.

Required:

• Student must pass ENG 1100  or ENG 1110  before enrolling in COMM courses numbered COMM 2300 and above.

Recommended:

• MATH 1200  is recommended to meet 3 hours of the Natural World component.

Communication Core: 12 Hours

• COMM 3200 - Communication Theory Credit Hours: 3
• COMM 4120 - Communication Law Credit Hours: 3
• COMM 4150 - Communication Research Methods Credit Hours: 3
• COMM 4550 - Communication Ethics and Scripture Credit Hours: 3

Major: 55 hours

• ACCT 2050 - Financial Accounting Credit Hours: 3
• COMM 1400-1401 - Radio Practicum Credit Hours: 1

• or COMM 1410-1411 - TV Practicum Credit Hours: 1 

• COMM 1900 - Introduction to Advertising Credit Hours: 3

• or COMM 1930 - Introduction to Public Relations Credit Hours: 3 

• COMM 1950 - Introduction to Integrated Marketing Communication Credit Hours: 3
• COMM 2000 - Media Software Tools Credit Hours: 3
• COMM 2200 - Photography Credit Hours: 3

• or COMM 2530 - Video Production Credit Hours: 3 

• COMM 2950 - Internship Preparation Credit Hours: 1
• COMM 3230 - Writing for Mass Media Credit Hours: 3

• or ENG 3100 - Business and Professional Writing Credit Hours: 3 

• COMM 3380 - Digital Media Strategies Credit Hours: 3

• or MKTG 3490 - Electronic Marketing Credit Hours: 3 

• COMM 3590 - Media Graphics Credit Hours: 3

• or ART 2200 - Design Software & Production I Credit Hours: 3 

• COMM 3610 - Nonverbal and Cross Cultural Communication Credit Hours: 3

• or COMM 3620 - Small Group and Organizational Communication Credit Hours: 3  

  or COMM 3630 - Argumentation and Persuasion Credit Hours: 3  

  or COMM 3650 - Interpersonal Communication Credit Hours: 3  

• COMM 3670-3672 - Communication Internship Credit Hours: 1-6

• (must be taken for at least one hour of credit to meet program requirements)

• COMM 4230 - Integrated Marketing Communication Capstone Credit Hours: 3
• COMM 4510 - Senior Seminar Credit Hours: 1
• IS 2400 - Data Management Credit Hours: 3
• IS 3000 - Management Information Systems Credit Hours: 3

• or IS 3700 - Web Concepts Credit Hours: 3 

• IS 3150 - Data Visualization and Analysis Credit Hours: 3
• MGT 3680 - Management and Organizational Behavior Credit Hours: 3

• or ENTR 3650 - Entrepreneurial Management Credit Hours: 3 

• MKTG 2400 - Principles of Marketing Credit Hours: 3
• MKTG 3310 - Consumer Behavior Credit Hours: 3
• PRS 3360 - Principles of Sales Credit Hours: 3

REMAINING BIBLE/ELECTIVES: 8 HOURS

See Bible Class Enrollment policy here. 

TOTAL HOURS: 128