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    Harding University
   
 
  Nov 17, 2024
 
2021-2022 Academic Catalog 
    
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2021-2022 Academic Catalog [Archived Catalog]

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MKTG 3490 - Electronic Marketing


This course examines selective technology aspects that can be integrated into the overall marketing strategy. Topics include aspects of electronic, internet, social media, and emerging technologies available to leverage for sustainable and competitive marketing and business advantage. Ethical implications will be discussed.

Prerequisite(s): MKTG 2400  

Credit Hours: 3

Term Offered: Fall




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