Marketing Major (MKTG), BBA

Requirements

Liberal Arts: 53 Hours

Recommended:

• MATH 1200  is strongly recommended to prepare for BUS 3265 .

Required:

• ECON 2010  is required in the Business core.

Business Administration Core: 41 Hours

All Bachelor of Business Administration degree (B.B.A.) majors require a uniform Business Core of 41 hours. ECON 2010 ** does satisfy 3 hours of the Liberal Arts program, and is counted above. The purpose of the core is to provide understanding of a generally recognized common body of knowledge in business. The Business Core consists of:

• ACCT 2050 - Financial Accounting Credit Hours: 3
• ACCT 2060 - Managerial Accounting Credit Hours: 3
• *  BUS 3265 - Quantitative Business Analysis Credit Hours: 3
• BUS 3170 - Legal Environment of Business Credit Hours: 3
• BUS 3500 - Business Communications Credit Hours: 3
• BUS 4350 - Christian Business Ethics Credit Hours: 2, 3

• (2 credit hours meet the major requirement.)

• ECON 2010 - Macroeconomics Credit Hours: 3

• (Credit hours for this course are counted in the Liberal Arts.)

• ECON 2020 - Microeconomics Credit Hours: 3
• FIN 3430 - Managerial Finance Credit Hours: 3
• IS 2400 - Data Management Credit Hours: 3
• IS 3000 - Management Information Systems Credit Hours: 3
• MGT 3540 - Productions/Operations Management Credit Hours: 3
• MGT 3680 - Management and Organizational Behavior Credit Hours: 3
• MGT 4300 - Strategic Policy Credit Hours: 3
• MKTG 2400 - Principles of Marketing Credit Hours: 3

Marketing Requirements: 27 Hours

Students will take the following core marketing classes and also choose one concentration.

• MKTG 3310 - Consumer Behavior Credit Hours: 3
• MKTG 3470 - Promotional Strategies Credit Hours: 3
• MKTG 4000 - Marketing Research Credit Hours: 3
• MKTG 4550 - Marketing Strategy Seminar Credit Hours: 3
• 3 hours of upper-level electives in the Paul R. Carter College of Business Administration  

Remaining Bible/Electives: 7 Hours

BUS 4350 , included in the Business Core above, satisfies the Bible requirement in the semester it is taken.

See Bible Class Enrollment policy here .

Total Hours: 128

Graduate Credit Note(s):

Up to 9 hours of graduate credit in the Management and Business Ethics (MBA)  or 12 hours of graduate credit in the Information Systems (MSIS)  graduate programs may be used to satisfy the requirements for the BBA. Academic advising for the dual degree program is required. For additional information visit the Graduate School of Business website.

A list of the dual credit courses for the BBA-MBA  and BBA-MSIS  is available by clicking on the program link.