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	Harding University
	Nov 17, 2024   2016-2017 Academic Catalog  Select a Catalog 2022-2023 Academic Catalog 2016-2017 Academic Catalog [Archived Catalog]      Global Search Catalog Search Choose Search Location Select an option Courses Programs Colleges and Departments Other Content Entire Catalog Keyword Whole Word/Phrase Advanced Search Catalog Navigation   Catalog Home    **Return to Current Catalog**    Archived Catalogs    **Programs of Study    Liberal Arts Requirements    Course Descriptions    College of Arts & Humanities    College of Bible & Ministry    Paul R. Carter College of Business Administration    Cannon-Clary College of Education    College of Sciences    Honors College    Center for Health Sciences    College of Allied Health    Carr College of Nursing    College of Pharmacy    Interdepartmental Programs    School of Theology    Academic Grievances   My Favorites HELP 2016-2017 Academic Catalog [Archived Catalog] Print-Friendly Page (opens a new window) Facebook this Page (opens a new window) Tweet this Page (opens a new window) Add to My Favorites(opens a new window) MKTG 240 - Principles of Marketing An introductory course. Choosing target markets, assessing their needs, developing products and services, and delivering them at a value to the customer and a profit to the company. Developing a managerial point of view in planning and evaluating marketing decisions. Credit Hours: 3 Term Offered: Fall, Spring, Summer  Back to Top | Print-Friendly Page (opens a new window) Facebook this Page (opens a new window) Tweet this Page (opens a new window) Add to My Favorites(opens a new window)
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