Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

Skip to Main Content
    Harding University
   
 
  Nov 21, 2024
 
2014-2015 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
   Archived Catalogs
   Academic Calendar
   Mission
   Our Heritage
   General Information
   Student Life
   Conduct & Ethics
   Admissions: Policies and Procedures
   Registration: Policies and Procedures
   Academic Policies
   Financial Information
   Liberal Arts Requirements
   Graduation: Policies and Procedures
   Course Descriptions
   College of Arts & Humanities
   College of Bible & Ministry
   Paul R. Carter College of Business Administration
   Cannon-Clary College of Education
   College of Sciences
   Honors College
   Interdepartmental Programs
   Center for Health Sciences
   Carr College of Nursing
   College of Allied Health
   Center for Adult and Online Studies
   Center for Student Success
  My Favorites
HELP
2014-2015 Undergraduate Catalog [Archived Catalog]

Print-Friendly Page (opens a new window)
Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to My Favorites(opens a new window)

MKTG 240 - Principles of Marketing

An introductory course. Choosing target markets, assessing their needs, developing products and services, and delivering them at a value to the customer and a profit to the company. Developing a managerial point of view in planning and evaluating marketing decisions.

Credit Hours: 3

Term Offered: Fall, Spring, Summer



 Back to Top | Print-Friendly Page (opens a new window)
Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to My Favorites(opens a new window)
   
All catalogs © 2024 Harding University.
Powered by the Acalog™ Academic Catalog Management System™ (ACMS™).