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  Nov 24, 2024
 
2014-2015 Undergraduate Catalog 
    
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2014-2015 Undergraduate Catalog [Archived Catalog]

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COMM 304 - Broadcast Advertising

A study of the buying and selling of broadcast advertising. Understanding Arbitron, Nielsen, and other rating services; demographic audience analysis. Major project includes writing and implementing an advertising campaign for an actual client using all appropriate media.

Prerequisite(s): Prerequisite: COMM 177 , 190 , 253 .

Credit Hours: 3

Term Offered: Fall



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