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HCM 3970-3972 - Special Topics in Healthcare ManagementThis course is designed to cover the current trends and issues in the healthcare industry. Topics will include, but are not limited to, the changing role of managed care and the role of marketing in the healthcare industry. The structure and management strategies of health insurance and managed care organizations with particular emphasis on types of managed care plans, i.e. preferred provider organizations (PPOs), point-of-service plans (POS), and health savings accounts (HSAs). Overview of healthcare reform with regard to the management of care and Medicare and Medicaid changes. Issues of branding, building credibility, awareness, effective advertising and direct marketing strategies, and the development of community relations will address the marketing component of this course. Prerequisite(s): HCM 3100 Credit Hours: 3 Term Offered: Offered with sufficient enrollment. |
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