Advertising Campaigns
2022-2023 Academic Catalog
   

COMM 4130 - Advertising Campaigns


Study of advertising campaigns and those who create them. Planning, designing, producing, implementing, and evaluating an advertising campaign for an actual client. This course will serve as the capstone senior-level communication course for advertising majors.

Prerequisite(s): COMM 1900  or consent of instructor.

Credit Hours: 3

Term Offered: Spring