Advertising Major (ADV2), BA

Requirements

Liberal Arts: 53 Hours

All majors at Harding are required to complete 53 hours of Liberal Arts studies. 

Recommendation:

• MATH 1200   is recommended to meet the Liberal Arts  requirement in the Natural World.

Note:

• Student must pass ENG 1110  before enrolling in COMM courses numbered COMM 2300  and above.

Communication Core: 12 Hours

• COMM 3200 - Communication Theory Credit Hours: 3
• COMM 4120 - Communication Law Credit Hours: 3
• COMM 4150 - Communication Research Methods Credit Hours: 3
• COMM 4550 - Communication Ethics and Scripture Credit Hours: 3

Major: 45 Hours

• COMM 1400-1401 - Radio Practicum Credit Hours: 1
• COMM 1410-1411 - TV Practicum Credit Hours: 1
• COMM 1900 - Introduction To Advertising Credit Hours: 3
• COMM 1930 - Introduction to Public Relations Credit Hours: 3
• COMM 2200 - Photography Credit Hours: 3
• COMM 2530 - Video Production Credit Hours: 3
• COMM 2540 - Internet Communication Credit Hours: 3

• or COMM 3100 Writing for the Web Credit Hours: 3  

  or MKTG 3490 Electronic Marketing Credit Hours: 3  

• COMM 2950 - Internship Preparation Credit Hours: 1
• COMM 3030 - Print Advertising Credit Hours: 3
• COMM 3040 - Broadcast Advertising Credit Hours: 3
• COMM 3130 - Advertising Practicum Credit Hours: 1
• COMM 3350 - Multimedia Storytelling Credit Hours: 3
• COMM 3590 - Typography and Graphic Arts Credit Hours: 3

• or ART 2200 - Design Software & Production I 

• COMM 3670-3672 - Communication Internship Credit Hours: 1-6
• COMM 4130 - Advertising Campaigns Credit Hours: 3
• COMM 4510 - Senior Seminar Credit Hours: 1
• MKTG 2400 - Principles of Marketing Credit Hours: 3

Remaining Bible/Electives: 18 Hours

COMM 4550  satisfies the Bible requirement in the semester it is taken.

​See Bible Enrollment policy here.   

Total Hours: 128