2018-2019 Academic Catalog [Archived Catalog]
Apparel Merchandising Major (AMER), BS
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The apparel and textile industry is one of the largest employers in the nation. Fashion merchandising includes a study of product planning, development, marketing, and fashion merchandising consumer targeted goods for profit in a competitive market. The field seeks people who have knowledge of the fast-paced fashion world, and who also possess keen business skills. Graduates are in high demand and have excellent advancement opportunities.
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