Advertising Major (ADV2), BA

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Communication Majors

The expected Program Learning Outcomes for this major are:

• Apply basic numerical and statistical concepts.
• Apply current digital tools and technologies appropriate for communication professions.
• Apply professional principles and work reflecting truth, accuracy, and fairness.
• Conduct research and evaluate information using methods appropriate to communication professions.
• Demonstrate an understanding of gender, race, ethnicity, sexual orientation, and other diversity issues in relation to mass communications.
• Demonstrate an understanding of the diversity of cultures and peoples as they impact mass communications.
• Demonstrate how to self-evaluate their work in terms of accuracy, fairness, clarity, appropriate style, and grammatical correctness.
• Demonstrate the ability to think critically, creatively, and independently.
• Recount the history and role of professionals & institutions in shaping communications.
• Understand and apply the principles and laws of freedom of speech and press.
• Understand the concepts, theories, and use of images and other multimedia in mass communication.
• Write correctly and clearly in forms and styles appropriate for the communication professions, audiences, and purposes they serve.