Advertising Major (ADV2), BA

Requirements

Liberal Arts: 50 Hours

All majors at Harding are required to complete 53 hours of Liberal Arts studies. The following Liberal Arts requirements are met within the content of the major:

• COMM 101   is required and counted below.

Additional Recommendation:

• MATH 200   is recommended to meet the Liberal Arts  requirement in the Natural World.

Note:

• Student must pass ENG 111  before enrolling in COMM courses numbered COMM 230  and above.

Communication Core: 15 Hours

• COMM 101 - Communication Principles Credit Hours: 3
• COMM 200 - Media Software Tools Credit Hours: 3
• COMM 320 - Communication Theory Credit Hours: 3
• COMM 412 - Communication Law Credit Hours: 3
• COMM 455 - Communication Ethics and Scripture Credit Hours: 3

Major: 44 Hours

• COMM 140 - Radio Practicum Credit Hours: 1
• COMM 141 - TV Practicum Credit Hours: 1
• COMM 190 - Introduction To Advertising Credit Hours: 3
• COMM 193 - Introduction to Public Relations Credit Hours: 3
• COMM 220 - Photography Credit Hours: 3
• COMM 253 - Video Production Credit Hours: 3
• COMM 254 - Internet Communication Credit Hours: 3
• COMM 259 - Typography and Graphic Arts Credit Hours: 3

• or ART 220 - Computer Graphic Design 

• COMM 303 - Print Advertising Credit Hours: 3
• COMM 304 - Broadcast Advertising Credit Hours: 3
• COMM 313 - Advertising Practicum Credit Hours: 1
• COMM 367 - Internship in Communication Credit Hours: 0-6
• COMM 371 - Radio Production and Performance Credit Hours: 3
• COMM 413 - Advertising Campaigns Credit Hours: 3
• COMM 451 - Senior Seminar Credit Hours: 1
• MKTG 240 - Principles of Marketing Credit Hours: 3

Remaining Bible/Electives: 19 Hours

COMM 455  satisfies the Bible requirement in the semester it is taken.

​See Bible Enrollment policy here.   

Total Hours: 128