2010-2011 Undergraduate Catalog [Archived Catalog]
Mass Communication Department
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Return to: College of Communication
Chair: Jack R. Shock, Ed.D.
Distinguished Professor:
Michael L. James, Ph.D.
Professors:
Dutch Hoggatt, Ph.D.
Jack R. Shock, Ed.D.
Assistant Professors:
Kelly Elander, M.A.
James E. Miller, Ph.D.
Steve Shaner, M.A.
Instructors:
Ginger Blackstone, B.A.
Katherine Ramirez, B.A.
Bob Ritchie, M.Ed.
The mission of the Department of Mass Communication is to provide, within a Christian context, a foundation of mass communication principles. Each area of study enhances student growth in critical thinking, scientific inquiry, ethical and moral judgment, and Christian service. The department prepares students for placement and careers in mass communication and furnishes a strong preparation for graduate study.
Six majors are available for students in mass communication: advertising; broadcast journalism; electronic media production; Web design and interactive media; print journalism; and public relations. Students in mass communication are encouraged to maximize practical training along with academic instruction. Work on the campus television channel, TV 16; the University’s commercial FM radio station, KVHU 95.3; the campus noncommercial AM radio station, AM 1660; the student newspaper, The Bison; and the yearbook, The Petit Jean, is available.
In their junior or senior year students must complete an internship in their major, working 240 hours in a professional setting corresponding to their major and future plans. Students must pass ENG 111 before enrolling in any COMM course numbered 230 and above. In addition, students must take MATH 200 to satisfy the Liberal Arts requirement for mathematics.
Students who desire a double major in two areas of mass communication should be aware of the University academic policy requiring completion of requirements for both majors plus 15 hours beyond the major with the most required hours (see Course Policies ).
Students should be aware that a minor does not appear on the transcript of a student whose major does not require a minor. The student would have to call attention to a minor equivalency in a cover letter. Students are not permitted to get a minor in a mass communication area if the major is also in a mass communication subject or get more than one minor in a mass communication field of study because the core curriculum is so similar for all areas. The student may be better served by taking the specific courses descried as electives.
The Web design and interactive media degree program was designed to meet the needs of an exciting, growing industry that might be described as online, interactive, Web-oriented communication.
The Bachelor of Science degree in Web design and interactive media is an interdisciplinary degree desgined to provide graduates with the necessary skills to meet job-market demans by developing key skills from areas such as graphic design, communication, programming, business and marketing. Coursework is designed to develop the competencies needed to succeed in the Web design and interactive media field with emphasis on the following:
- general skills associated with using modern digital technology;
- creating Web sites that are attractive and user friendly;
- knowledge and practice of marketing/advertising principles for the Web;
- experience with the most common industry software and media tools;
- understanding of computer programming to create interactive Web sites;
- real-life project work in class;
- credit for WDIM-related internships; and
- integration of spiritual faith into one’s career.
Mass Communication Department
Bachelor of Arts
Bachelor of Science
Non-Degree
Return to: College of Communication
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