Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

Close Visit Apply Give Info    Menu Visit Apply Give Info
	Harding University
	Nov 17, 2024   2021-2022 Academic Catalog  Select a Catalog 2022-2023 Academic Catalog 2021-2022 Academic Catalog [Archived Catalog]      Global Search Catalog Search Choose Search Location Select an option Courses Programs Colleges and Departments Other Content Entire Catalog Keyword Whole Word/Phrase Advanced Search Catalog Navigation   Catalog Home    **Return to Current Catalog**    Archived Catalogs    Programs of Study    University Learning Outcomes    Liberal Arts Requirements    Course Descriptions    College of Allied Health    College of Arts & Humanities    College of Bible & Ministry    Paul R. Carter College of Business Administration    Cannon-Clary College of Education    Carr College of Nursing    College of Pharmacy    College of Sciences    Honors College    University College    Center for Health Sciences    Harding Online    School of Theology   My Favorites HELP 2021-2022 Academic Catalog [Archived Catalog] Print-Friendly Page (opens a new window) Facebook this Page (opens a new window) Tweet this Page (opens a new window) Add to My Favorites(opens a new window) MKTG 3850 - Services Marketing This course deals with the marketing of products which are services and how service can be used in the marketing of products which are primarily viewed as goods.  It has a special emphasis on understanding service quality and the creation, implementation, and evaluation of strategies aimed at gaining competitive advantage by delivering it. Prerequisite(s): MKTG 2400  Credit Hours: 3 Term Offered: Spring  Back to Top | Print-Friendly Page (opens a new window) Facebook this Page (opens a new window) Tweet this Page (opens a new window) Add to My Favorites(opens a new window)
	All catalogs © 2024 Harding University. Powered by the Acalog™ Academic Catalog Management System™ (ACMS™).