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  Jun 13, 2025
 
2019-2020 Academic Catalog 
    
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2019-2020 Academic Catalog [Archived Catalog]

MKTG 2400 - Principles of Marketing

An introductory course. Choosing target markets, assessing their needs, developing products and services, and delivering them at a value to the customer and a profit to the company. Developing a managerial point of view in planning and evaluating marketing decisions.

Credit Hours: 3

Term Offered: Fall, Spring, Summer