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	Harding University
	Nov 10, 2024   2015-2016 Academic Catalog  Select a Catalog 2022-2023 Academic Catalog 2015-2016 Academic Catalog [Archived Catalog]      Global Search Catalog Search Choose Search Location Select an option Courses Programs Colleges and Departments Other Content Entire Catalog Keyword Whole Word/Phrase Advanced Search Catalog Navigation   Catalog Home    **Return to Current Catalog**    Archived Catalogs    **Programs of Study    Undergraduate Programs    Graduate and Professional Programs    School of Theology    Course Descriptions    Interdepartmental Programs   My Favorites HELP 2015-2016 Academic Catalog [Archived Catalog] Print-Friendly Page (opens a new window) Facebook this Page (opens a new window) Tweet this Page (opens a new window) Add to My Favorites(opens a new window) MKTG 240 - Principles of Marketing An introductory course. Choosing target markets, assessing their needs, developing products and services, and delivering them at a value to the customer and a profit to the company. Developing a managerial point of view in planning and evaluating marketing decisions. Credit Hours: 3 Term Offered: Fall, Spring, Summer  Back to Top | Print-Friendly Page (opens a new window) Facebook this Page (opens a new window) Tweet this Page (opens a new window) Add to My Favorites(opens a new window)
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