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  Nov 24, 2024
 
2013-2014 Undergraduate Catalog 
    
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2013-2014 Undergraduate Catalog [Archived Catalog]

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MKTG 400 - Marketing Research

Research methodology and the application of current research techniques in solving marketing problems. Includes research activity encompassing all aspects of research from problem definition to report presentation.

Prerequisite(s): Prerequisite: BUS 265  and completion of 6 hours of marketing courses.

Credit Hours: 3

Term Offered: Fall, Spring



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