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  Nov 24, 2024
 
2013-2014 Undergraduate Catalog 
    
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2013-2014 Undergraduate Catalog [Archived Catalog]

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MKTG 347 - Promotional Strategies

Promotional methods, including advertising, sales promotions, publicity and sales. Situation analysis, objectives, budgeting, campaign tactics, selection of media and message, measurement of effectiveness, and follow-up evaluation.

Prerequisite(s): Prerequisite: MKTG 240 .

Credit Hours: 3

Term Offered: Fall, Spring



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