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  Nov 24, 2024
 
2013-2014 Undergraduate Catalog 
    
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2013-2014 Undergraduate Catalog [Archived Catalog]

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MKTG 331 - Consumer Behavior

Sociological and psychological applications in consumer behavior with an emphasis on the relevance of these concepts for the marketing manager. The development of concepts and constructs employed to identify and measure market segments and analyze behavioral patterns of these segments as a basis for marketing strategy.

Prerequisite(s): Prerequisite: MKTG 240 .

Credit Hours: 3

Term Offered: Fall, Spring



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