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  Nov 23, 2024
 
2011-2012 Graduate and Professional Catalog 
    
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2011-2012 Graduate and Professional Catalog [Archived Catalog]

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IB 641 - International Marketing

This course examines case studies and other applications of the principles of marketing research and marketing management in the international setting. Students will complete either a project report or an international marketing plan.

Credit Hours: 3

Term Offered: Spring



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