MKTG 654 - Marketing Management

Study of the entire marketing system, the environmental forces, competitive factors and operating mechanisms that impact the flow of goods and services from manufacturers to consumers. Specific consideration is given to the individual firm’s program of market identification, strategy planning and implementation, performance evaluation (including market research), product development, price determination, physical distribution, transfer of ownership, sales and promotion.

Credit Hours: 3

Term Offered: Fall, Spring, Summer

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