International Business Major

The expected Program Learning Outcomes for this major are:

• International Business Graduates will be able to:
  • analyze, assess and suggest a product fit for meeting a global market opportunity.
  • apply the marketing mix (product/service, promotion, pricing, place, package and people) across a global economy.
  • appraise/evaluate current/emerging issues affecting international marketing.
  • communicate ideas, problems and solutions in the global international business environment.
  • demonstrate ability to learn in a foreign environment through a second language.
  • demonstrate an understanding of global operational management concepts and principles.
  • demonstrate an understanding of key global management principles and concepts.
  • demonstrate knowledge, understanding, and application of applied business skills relative to concentration of choice.
  • demonstrate the ability to effectively articulate and express global knowledge and ideas through oral communication.
  • demonstrate the ability to effectively articulate and express global knowledge and ideas through written communication.
  • demonstrate understanding of issues with respect to International Patents and Protections.
  • demonstrate understanding that global interdependence as a compelling factor in the global business environment; is creating demands on international managers to take a positive stance on issues of social responsibility, economic development, and ethical behavior.
  • describe and explain current global business environment including; World trade blocs, expansion of emerging markets and the impact of globalization on the world economy.
  • describe/identify the economic, political, legal, cultural and financial environments of international marketing.
  • effectively communicate and demonstrate major concepts in the areas of accounting, finance/economics, marketing, information systems, management and ethics.
  • examine business issues and interactions from a Christian perspective with a preparedness to function in the global business community with their faith/beliefs in tact.
  • explain and distinguish among the different organizations and institutions including; IMF, UN, WTO and GATT, OECD, NATO, OPEC.
  • formulate responses when dealing with the uniqueness of multinational culture.
  • identify differences in International Governance and Regulation including; common law, code law and theocratic law. .
  • identify key global issues and recognize alternative viewpoints when presented with ethical problems and dilemmas.
  • identify situations where decisions are necessary, find and assess alternatives actions, demonstrate critical thinking in making decisions and support the decisions to others in a way that is both logical and articulate.
  • identify the bias and filter that each individual brings into business interactions.
  • recall, define and recognize the basic tools to understand the global economy and the business environments and concepts.
  • recall terminology and concepts of global marketing.
  • recognize issues that impact global sustainability (IB 434).
  • recognize the basic theories and concepts in intercultural business communication.
  • solve global organizational problems, individually and/or in teams, using qualitative, quantitative and technology-enhanced approaches.
• International Business graduates will recognize and distinguish alternative International Corporate strategies based on country specific political economy.